First Page of Google Search Results Generate 92% of Traffic

According to the new study from Chitika. A website with the 1st position in the Google organic search results contributed to 33% of the traffic, compared to 18% for the 2nd position. Sites listed on the 1st Google search results page generate almost 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent page. This data is representative of Google search traffic within U.S. and Canada only. This also means that being on first page of Google organic search results is extremely important.